In an age where celebrities seem happy to bare all and share all, how to deal with urinary incontinence seems to be one of the last taboos in our society. That may be why women who suffer from incontinence (and up to 1 in 3 of us do) feel so embarrassed about it. In order to deal with incontinence they often adapt their life to avoid awkward accidents. This way of dealing with incontinence can in turn have a huge knock-on effect on social life – whether exercising or taking long car journeys – and on self-confidence. Women with urinary incontinence tend to keep the problem to themselves for years without discussing it with anyone, even their family doctor or gynaecologist. They do not realise that there are many women also wondering how to deal with incontinence, and going through exactly the same problems they are. Help about how to deal with urinary incontinence is available. I warmly recommend all women experiencing urinary incontinence to use their next health check-up to speak about their concern and allow themselves to get help in dealing with incontinence.