Smiling middle-aged woman

Our Purpose

We want to empower women to live life to the fullest.

We believe that every woman deserves to be free to move spontaneously at every stage of her life. That’s why we created Always Discreet, a unique line-up of sensitive bladder protection products from the No.1 most trusted brand in feminine protection. It’s the perfect combination of form,function and feminine design.

With Always Discreet, sensitive bladder can feel like no big deal. And that’s a really big deal.

Empowering Women Everywhere

We want women to get the most out of life. That’s why we partner with women & organisations who believe the same.

Try wearing products designed for bladder leaks such as Always Discreet liners, pads, and underwear to protect against incontinence. They absorb liquids and odours within seconds, to help you stay comfortable. Plus, they come in different sizes and absorbencies to meet a wide range of protection needs.